Sunday, 21 January 2018

The all round farming app

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Developed By Justin Manyenyere, The Farmers mobile and web application .The application is much superior to social media channels like Whatsapp where it’s difficult to differentiate serious information from playful gossip. Besides, Whatsapp does not share co-knowledge but a string of conversations that are sometimes difficult for farmers and traders to filter into useful business intelligence. From SDC experiences, information from smallholder farmers and agriculture markets comes in drips and drapes, requiring someone to aggregate it into business intelligence. This application builds on the web apps capacity to mobilise agriculture content from disparate sources into coherent agriculture knowledge. Unlike social media platforms like Whatsapp where a few people dominate conversations and influence outcomes, the mobile application will tap into individuals’ emotional intelligence and power to reflect and make sense quietly before sharing information as needed.


Through the application farmers or traders pull and push information related to their lines of business. They also try to find people with the same interest with whom they can share and deepen information rather than remaining at general information level. Farmers are no longer content with news but decision-making intelligence that can’t be shared through short message service or other forms of conventional media. The app will evolve into a one-stop platform where farmers get advisory services like budgets, news, market signals/trends as well as making inquiries and contributions. Frequent communication on matters of interest through the application will enhance relationships and trust building among agriculture value chain actors.

 


The fluid nature and velocity of transactions within agriculture markets now requires technology that connects all nodes within the shortest period – connecting farmers, traders, transporters and consumers quickly. For farmers, decisions to take commodities to the market, which market, when and to whom will be easier to make. By consolidating content, the application will also influence agricultural extension models which are currently one directional.

 

Visit Site >>>>>>> http://farmers.co.zw/

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